Caspar Thykier (Zappar) on Turning Static Products & Packaging into Dynamic Media Channels
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The Guest
Caspar Thykier is the co-founder and CEO of Zappar, an AR platform and creative studio on a mission to democratize AR & MR.
Caspar and the Zappar team have been vanguards in the AR industry for the last decade.
Prior to founding Zappar, Caspar spent 15 years as an account director and managing director of major advertising agencies, including one where he was a founding partner.
More recently Caspar was the chief operating officer at Freuds, a public relations and communications agency.
The Conversation
In this conversation, we talk about the role Zappar has played in the evolution of the industry since its founding in 2011. He talks about some of the challenges the industry has faced by being overly hyped and overly infatuated with technology and innovation.
Caspar describes some of the experiences they’ve created at Zappar for the world’s biggest brands, and how he views the potential of AR, including what he sees as the big market opportunity of turning passive products, packaging, and print into your most valuable, always-on media channel.
He goes on to discuss his 5 Cs for AR success, and where he sees Zappar’s role in the industry moving forward.
Links From The Episode
- Article: 7-Eleven Reaches 10 Million AR Engagements by Mike Boland at AR Insider
- Article: Tillys levels up esports push with in-store AR competition by Mobile Marketer
- Company: DaraBase - The property registry and platform for location-based AR.
- Product: ZapBox - Mixed Reality for Everyone
- Book: American Dirt (Oprah's Book Club): A Novel by Jeanine Cummins
- Episode Transcript