Replay: Cory Grenier (Geenee) on Getting Heard at Vergence Labs, Snap Spectacles, and now Geenee
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Replay of an interview originally published in October 2020….
The Guest
Cory Grenier is the CEO of Geenee, a company on a mission to make the physical world around us easily recognizable to computers using mobile, browser-based technology. They combine image and video recognition, WebAR, and creative services to deliver unique value to brands.
Cory started his career at Lenovo in Beijing, becoming a global product marketing manager. He returned to the US in 2013 to join Vergence Labs, an innovative startup building AR glasses. Vergence was acquired by Snap to form the basis of Snap Spectacles. Cory stayed for several years at Snap as the first director of sales and marketing before returning to more entrepreneurial roles.
The Conversation
In this conversation, we chat about his efforts to build awareness of the Vergence Labs product, called Epiphany Eyewear. Cory shares how the Snap acquisition happened and some of the lessons he learned while he was there. Do you remember the marketing campaign for Spectacles with the pop-up vending machines, Cory led that.
He goes on to describe how Geenee is now pushing the boundaries for brands by thinking deeply about how AR complements consumer behavior around commerce and awareness building.
Links From The Episode
- Article: 3 Lessons for Fan-Based AR Marketing by Cory Grenier for AR Insider
- Press Release: Geenee Raises $7M Series Seed Round to Accelerate Mobile Image Recognition and WebAR Growth
- Article: How Lady Gaga Designed Polaroid’s Grey Label Camera Glasses by Austin Carr for FastCompany
- Article: Computer-Enabled Eyewear: Vergence Labs Prototype Allows Wearers To Record Reality by Sara Gates for HuffPost
- Article: Snapchat’s Spectacles are available today from strange yellow vending machines by Chaim Gartenberg for the Verge
- Article: How Snapchat secretly bought a struggling startup, then bet the future on it by Alex Heath for Business Insider
- Article: Snap CEO Evan Spiegel says smart glasses are 10 years away from mass adoption by Salvador Rodriguez for CNBC
- Press Release: Lenovo Mirage VR S3 Standalone Headset with ThinkReality Is Ready to Empower Global Enterprises and Their Workers
- Book: Remote Collaboration & Virtual Conferencing: The Future Of Work by Charlie Fink , Mark Billinghurst, et al.
- Book: Convergence: How The World Will Be Painted With Data by Charlie Fink , Nikki Baird, et al.
- Book: Charlie Fink's Metaverse - An AR Enabled Guide to AR & VR by Charlie Fink , Robert Fine, et al.
- Book: The Infinite Retina: Spatial Computing, Augmented Reality, and how a collision of new technologies are bringing about the next tech revolution by Irena Cronin and Robert Scoble
- Book: The Spatial Web: How web 3.0 will connect humans, machines and AI to transform the world by Gabriel René and Dan Mapes
- Episode Transcript