David Gull (Outer Realm) on Helping the 40% of Home Buyers and Renters Who Regret their Decision

The Guest

David Gull is the Founder and CEO of Outer Realm, a company within the Real Estate industry leading the shift from 2D screens to immersive Virtual and Augmented Reality for better decision making. The tool helps people visualize properties undergoing transformation.

David has both an architectural design and technology background, and he believes that creating experiences that engage both gut-level intuition as well as concrete factual presentation are key to gaining trust, and ultimately stakeholder buy-in, for real estate developments.

Prior to Outer Realm, David was a VP at Floored, a virtual technology startup acquired by real estate giant, CBRE. He also has 6 years of experience practicing architecture at the renowned firm Skidmore, Owings, and Merrill. David graduated first in his class from Cornell University’s #1 Ranked Bachelor of Architecture Program.

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The Conversation

In this conversation, we get into his perspective as an architect and what he sees as an opportunity, an imperative really, for the industry to incorporate better visualizations to help customers make better decisions, and ultimately for architects and real estate developers to create better homes.  

He likens the traditional real estate shopping experience to buying a car after seeing only the frame. Just as it is very hard to imagine the feel of the seats and the rush of acceleration without being able to experience a car, it is hard to commit to a new home without seeing it as you would live in it.

We go on to explore his path as an entrepreneur, including his decision, and the consequences, of foregoing venture capital and bootstrapping the business.

Jason McDowallconsumer, startup, enterprise