Replay: Kirin Sinha (Illumix) on Crafting Compelling Content & Experiences for AR

Replay of an interview originally published in April 2021:

The Guest

Kirin Sinha is the co-founder and CEO of Illumix, a company building an AR-first mobile gaming platform. You may be familiar with Illumix if you’re a fan of the horror franchise, Five Nights at Freddy’s. The Illumix team has already found a lot of success with their first title, Five Nights at Freddy’s AR: Special Delivery.

Prior to founding Illumix, Kirin was the founder and Executive Director of Shine for Girls, whose mission is to transform the lives of middle school girls by cultivating a passion for mathematics through a program that incorporates both math and dance.

Kirin has a BS in Theoretical Math and Computer Science from MIT as well as three Masters degrees spanning mathematics, machine learning, and business from Cambridge, The London School of Economics, and Stanford.

Kirin Sinha

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Illumix

The Conversation

In this conversation, Kirin shares how she thinks about creating compelling stories and gameplay for mobile devices where AR is a central component.

We go to talk about how the Five Nights at Freddy’s franchise is a great fit for AR, and also why the Illumix team needed to go beyond AR Kit, AR Core, and Unity in order to deliver their vision for a compelling AR-first mobile experience.

Kirin talks about her broader ambitions and also has some amazing advice for building and maintaining self-confidence.

Jason McDowallcontent creation, mobile AR, consumer