Brian Vogelsang (Qualcomm) on Drawing on Lessons of the Past to Build Today’s Headworn AR Ecosystem
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The Guest
Brian Vogelsang is the Senior Director of Product at Qualcomm focused on Snapdragon Spaces, an XR developer platform for headworn augmented reality. This AR development kit is built on open standards and meant to complement the efforts by Niantic’s Lightship and others.
Brain started his career as the CTO and co-founder of a very early internet service provider startup. He then joined Qualcomm in the mid-1990s, back when it was still a young company. There he focused initially on IT Infrastructure and Security before shifting his focus to the very early days of mobile app development within Qualcomm.
For the last four years, Brain has been working with Hugo Swart and other members of the Qualcomm team on developing Qualcomm’s strategy, products, and ecosystem around Augmented and Virtual Reality.
The Conversation
In this conversation, Brian shares how his long history at Qualcomm gave him a front row seat to the development of the mobile app ecosystem in the late 1990s and early 2000s, as well as the smartphone ecosystem a decade later. He pulls some lessons forward to the AR ecosystem that Qualcomm is helping build today, and looks ahead to 2022.
We go on to discuss the differences in stand alone vs companion devices (or “viewers" as Qualcomm calls them). And of course we talk about the recently announced Snapdragon Spaces, which is built on the Open XR standards and incorporates innovation around user and environmental understanding.
Links From The Episode
- Site: Snapdragon Spaces
- Video: Hugo Swart Keynote at AWE21 on Snapdragon Spaces
- Press Release: Snapdragon Spaces
- Video: Snapdragon Spaces Feature Intro
- Video: AR Experience from Felix & Paul Studios and Jim Henson Studios being built on Spaces and Unreal Engine - coming in the Spring of 2022
- Product: Lenovo ThinkReality A3
- Product: Nreal Light
- Product: Lynx Mixed Reality Headset
- Product: Tilt Five AR System, and AR Show interview with CEO Jeri Ellsworth: Part 1 and Part 2
- Video: Qualcomm’s Smart Viewer reference design
- Product: Wikitude and Interview with Wikitude CEO Martin Herdina - recently acquired by Qualcomm
- Product: Clay Air - recently acquired by Qualcomm
- SDK: Niantic Lightship
- Software Platform/SDK: Qualcomm BREW, and a Verizon BREW Commercial circa 2002
- Product: Qualcomm Q Phone, and 1997 Q Phone Advertisement - first internet-enabled feature phone
- Product: Qualcomm PDQ Smartphone
- Book: Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
- Episode Transcript