Nikolai Suvorov (Spectar) on AR vs Plum Bob and String – The Future of Construction

Nikolai shares his perspective on the challenges and opportunities of infusing technology into an industry that still relies on little weights suspended from strings. He talks about his pragmatic approach to leveraging the AR technology that exists today to deliver measurable ROI for customers.

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Avi Bar-Zeev (RealityPrime - fmr AAPL, AMZ, MSFT) on AR Glasses Great Potential for Benefit and Abuse (Part 2)

Avi describes what we need to do to give ourselves the best future in the face of some big challenges, which are compounded by certain business models. He cautions we should be ready to reject companies and products that aren’t trustworthy. He goes on to describe why he’s hopeful about the potential for AR and what he’d do with a giant pile of money within this industry.

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Avi Bar-Zeev (RealityPrime) on Prototyping the Future at Microsoft, Amazon, Apple, and Beyond (Part 1)

Avi is a legend in the AR industry. He discusses the origins of the Hololens, his work at Amazon, and his perspective on Apple and a few of the other major players focused on AR. He starts by sharing stories from his early career, including work on Disney’s Aladdin’s Magic Carpet VR Ride.

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Caspar Thykier (Zappar) on Turning Static Products & Packaging into Dynamic Media Channels

Caspar describes the role Zappar has played in the evolution of the industry, as well as some of the experiences they’ve created for the world’s biggest brands. He talks about the opportunity for creating media channels from products and packaging as well as his 5 Cs for AR success.

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Chi Xu (Nreal) on the Conception, Competitors, and Clear Potential of the Nreal Light

Chi talks about the origins of the company and how his team is outpacing the competition. We talk about how smartphones fit in the mix and the path from wearable displays to fully featured AR smartglasses. He also speaks about the copycat products as well as the lawsuit from Magic Leap.

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Greg Werkheiser (ARtGlass) on Telling the Stories of History with AR Smartglasses

Greg describes how telling these stories with AR helps to humanize the heroes and connect visitors to the lessons of the past as well as their potential role in society building today. He also shares how ARtGlass has grown to be the largest customer of Epson Moverio smartglasses.

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